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10 thoughts on “This is Marketing You Can’t Be Seen Until You Learn To See

  1. says:

    I'm sure there were some important tidbits of marketing advice in this book but it's so full of generalities and aphorisms that you can't find them Godin writes in pithy one sentence paragraphs that rarely have any transition to the next paragraph He's almost too cute for his own good It's clear that he knows marketing but he's too

  2. says:

    As someone who works in Marketing and Communications I thoroughly enjoyed reading learning and getting some reinforcements on things I already knew I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily basis This is a book about roots Abou

  3. says:

    3655I’m aware of the importance of marketing and how much it impacts our everyday lives but I could never bring myself to care about it too much That’s mostly because of the idea of ‘classic’ marketers that I associate immediately with this profession They are known for being aggressive and pushing mediocre work at best most of the times That’s why what impressed me when reading this book and kept my interest e

  4. says:

    Nice recap and refresher on where you need to be mentally in your marketing approach It's hard to write about marketing consistently as Godin

  5. says:

    Book abandoned on Page 115 of 260This is marketing? More like this is disappointment This was a book I was very excited to begin as I’ve heard Seth Godin is a guru of sorts for marketers What ensued however was the most disjointed and frustrating stream of consciousness waste of time The Ulysses of marketing perhaps? This book had absolut

  6. says:

    This book summarizes the current state of marketing according to Seth Godin It references ideas that stood through time like Crossing the Chasm by Geoffrey Moore as well as a lot of things Seth wrote before Tribes Purple Cows A small summary below SPOILERSLesson One Find your smallest viable audienceWe live in a world overwhelmed with information Grabbing attention is hard and it costs money Seek for the smallest market you can live with B

  7. says:

    I read this book thanks to BlinkistThe key message in these blinksWith the rise of the internet and the fall of the monolithic mass media marketers can no longer rely on advertising alone Instead they should take an approach to marketing that identifies people’s underlying needs and desires develops a product that can fulfill them and uses value positioning and storytelling to cultivate a core group of fan

  8. says:

    This is the first book by Seth that I've read and although there are some genuinely original and solid ideas in

  9. says:

    I struggled with this one On the one hand there were a number of helpful concepts On the other hand those concepts felt so widely varied that it was difficult to find a thread or theme that wove the entire book together I suppose that's the risk you run when you dive into an entire subject Many of the chapters whetted my appetite for but didn't deliver

  10. says:

    Wow I am sorry to say but this is honestly A HORRIBLE book There is just no other way to describe it I gave up at the last 20 pages I just couldn't finish it any Honestly I couldn't STAND ANYMORE his gibberishReading this book You feel like it was written by a politician because it brings absolutely ZERO VALUE and is just written as a mystery and philosophical novel I don't know what Seth was thinking while reading thisI truly feel regret

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READ Ø E-book, or Kindle E-pub Å Seth Godin

THE FINANCIAL TIMES BOOK OF THE MONTH Over the past uarter century Seth Godin has taught and inspired millions of entrepreneurs marketers leaders and fans from all walks of life via his blog online courses lectures and bestselling books He is the inventor of countless ideas and phrases that have made their way into mainstream business language from Permission Marketing to Purple Cow to Tribes to The Dip Now for the first time Godin offers the core of his marketing wisdom in one accessible timeless package At the heart. I m sure there were some important tidbits of marketing advice in this book but it s so full of generalities and aphorisms that you can t find them Godin writes in pithy one sentence paragraphs that rarely have any transition to the next paragraph He s almost too cute for his own good It s clear that he knows marketing but he s too coy to get his point across to the general masses Give me tangible tips not proverbs

REVIEW This is Marketing You Can’t Be Seen Until You Learn To See

This is Marketing You Can’t Be Seen Until You Learn To See

Of his approach is a big idea Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems They don't just make noise; they make the world better Truly powerful marketing is grounded in empathy generosity and emotional labourThis book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselv. Nice recap and refresher on where you need to be mentally in your marketing approach It s hard to write about marketing consistently as Godin does especially as it is always changing and slippery enough to define in general terms as is Initially I felt that this book was so similar to all of Godin s other books By the end however he had me and I can honestly say I enjoyed this book It reminded me of a mini skirt long enough to cover the subject and short enough to keep it interesting Using examples from Apple to Elon Musk Godin discuses marketing as an elusive fish which when caught correctly makes all the difference in a brand s success I found this book encouraging and recommend it to anyone running a brand And if you re having trouble making your contribution realize your challenge is a story you are marketing to yourselfIt is the marketing we do for ourselves to ourselves by ourselves the story we tell ourselves that can change everything It s what s going to enable you to create value to be missed if you were gone

READ Ø E-book, or Kindle E-pub Å Seth Godin

Es about status affiliation and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goalsIt's time for marketers to stop lying spamming and feeling guilty about their work It's time to stop confusing social media metrics with true connections It's time to stop wasting money on stolen attention that won't pay off in the long run This is Marketing offers a better approach that will still apply for decades to come no matter how the tactics of marketing continue to evolv. I struggled with this one On the one hand there were a number of helpful concepts On the other hand those concepts felt so widely varied that it was difficult to find a thread or theme that wove the entire book together I suppose that s the risk you run when you dive into an entire subject Many of the chapters whetted my appetite for but didn t deliver