Characters Character Design Today 200 Powerful Characters and Applications
Today a character serves as one of the most powerful communication tools with which to convey a clear message from a company to its target audience and differentiate its product from the competitors This collection presents over 200 recent characters used in posters catalogs packages in store designs T shirts key holders and The b.
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Ce In addition there are three brief case studies where the process of creating a character from scratch is featured showing brief idea rejected design and the adopted design of a character as well as its application in the end About 90% of the characters in the book are created in Japan the most character rich country in the worl.
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Ook follows design concept how a character is created according to the company’s marketing plan each character’s statistics such as place of birth family characteristics hobby etc and is also described in the text so that readers can see how a character is defined and positioned for a particular promotion of a product or servi.